The release of new directives in the field of sustainability and a The market is increasingly attentive To the environment they are pushing companies to adopt sustainability policies to reduce its environmental impact.
The companies that are ahead in their sustainability goals have understood one thing: for Make your efforts more efficient and maximize results, it is essential Raise staff awareness, both on sustainability in general, and on business objectives and activities.
Ecco 6 reasons so every company should do it.
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1. Saving resources and operating costs
Training and sensitizing staff on sustainability can lead to a more efficient use of business resources.
When staff are aware of the company's objectives and how to achieve them, they are more likely to commit to daily practices, such as turning off unnecessary lights, reducing paper usage and optimizing production processes.
These may seem like small changes, but they result in significant savings on long-term operating costs.
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2. Improving ESG performance
A trained and involved population makes it easier to improve ESG performance of the company. This is also useful with a view to improving in terms of scores for some certifications, such as B Corp Ed EcoVadis.
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3. Improving the corporate image
Companies that demonstrate a concrete commitment to the environment and to the company's sustainability enjoy a better public reputation. This can attract customers, investors and business partners who share the same values.
Raising staff awareness on these issues, ensures that every member of the organization becomes an ambassador for sustainability, thus strengthening thecorporate image.
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4. Alignment with the new sustainability guidelines
Le environmental regulations are increasingly stringent and are aimed at more and more companies.
Raising staff awareness of sustainability practices not only makes it easier to align with these guidelines, but it also prepares companies to anticipate future changes and to adapt better.
This reduces the risk of non-compliance and the resulting penalties, protecting the company from potential financial and legal losses.
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5. Attracting and retaining staff
THE80% of millennials and Gen Z consider it necessary to intervene also by companies in the fight against climate change (Source: Nature and Net Zero, World Economic Forum in collaboration with McKinsey & Company, 2021).
THE83% Some people want to act on climate change in their work (Source: Kite Insights Report).
2 out of 3 people declare that they are more willing to work for companies committed to environmental sustainability (Source: IBM Study 2022).
These data show that today people tend to feel more involved and satisfied when they work for a company with ethical and sustainable values. Raising staff awareness on sustainability can increase the sense of belonging and pride in the company, improving Retention and reducing the Turnover.
A sustainable work environment, in addition, attracts new talent eager to work for an organization that shares their environmental concerns.
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6. Concreteness of company values
Finally, raising staff awareness about sustainability makes it possible to realizing company values: it is not enough to declare that you are a sustainable company, it is necessary to demonstrate it through concrete actions.
Training and sensitizing staff on these issues ensures that everyone is aligned with the company's mission and values, creating a corporate culture consistent and authentic.
Raising awareness of sustainability: why is it a winning business strategy
In short, raising staff awareness about sustainability represents a winning business strategy, because it makes it possible to streamline efforts and optimize the results of the sustainability practices implemented. Through the training And the active involvement, companies can achieve significant savings, improve their reputation and secure a future aligned with environmental regulations. Investing in sustainability training is a fundamental step for any organization that wants to thrive in a market that is increasingly attentive to the environment.
