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Sustainability in the company: what does it mean?
Today the topic of environmental sustainability It is certainly one of the most debated in the political field, but not only that: even the firms they are increasingly attentive to their impact on the environment.
Interest in the good of our planet certainly plays a fundamental role, and this is accompanied by other reasons that push a company to start a path of sustainability:
- differentiate yourself from competitors;
- align the company with its principles and values;
- gain prestige in the eyes of consumers;
- get funding faster.
In support of this last point, BlackRock, the world's first investment fund, decided to take even more consideration a few years ago sustainability-oriented businesses. Larry Fink himself, co-founder and president of the financial giant, said in one of his last annual letters:
“We focus on sustainability not because we are environmentalists, but because we are capitalists and we are bound by a trusting relationship with our customers. BlackRock's belief is that businesses get better results when they are aware of their role within the company and when they act in the interest of their employees, customers, communities and shareholders”
Even before the pandemic, he said:
“In the future, a greater transparency on the issues of sustainability It will always be a component crucial to assess the capacity of each company to attract capital. It will help investors assess which companies actually benefit their stakeholders, thereby reshaping the flow of capital.”
But how do you bring sustainability into the company?
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What does it mean to bring sustainability to the company
First of all, we must make a clarification on the concept of sustainability: very often this term refers to the environment, and therefore to environmental sustainability. In reality, however, it contains environmental aspects, but also social, economic and financial aspects.
When you start a sustainability path, it is important that you are able to better integrate all these areas, reconciling environmental strategy with corporate business objectives and profit generation.
That's why in Up2You we focus on environmental sustainability and we accompany companies on the path of decarbonization, but we offer solutions personalised According to needs of the business and also involving the staffs.
How do you achieve such an ambitious goal? An accurate strategic planning, and this is where the sustainability plan.
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Sustainability plan: what it is and how to do it
Un sustainability plan consists of a strategy tailored of the company and the related market, which makes it possible to achieve the set objectives, at an environmental and economic level.
Let's go into more detail: a strategic sustainability plan It starts first of all from an in-depth analysis ofenvironmental impact of each business activity, so as to identify those that produce more emissions, and define measurable objectives and concrete actions to reach them.
It must include mechanisms of monitoring and periodic reporting to evaluate the progress made and make any necessary adjustments, and each operation must be validated and in line with the main international standards.
Structured in this way, the sustainability plan will help improve the organization's reputation, attract investment, meet consumer expectations and respond to global challenges related to sustainability.
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The 4 pillars of effective strategic planning
I 4 pillars on which the company must rely to create a effective strategic planning are:
- Calculation of the carbon footprint corporate;
- emission reduction strategy;
- compensation for non-reducible emissions;
- communication of the commitment and the results achieved.
These are the 4 steps you can't do without if you want to start a environmental sustainability path.
As we have seen, however, sustainability also includes the social sphere: this is why you can integrate the path by involving and training your staff: people are increasingly aware of the environmental and social impact of companies and want to work for organizations that reflect their values.
Building a sustainable corporate culture therefore becomes essential to retain staff and create a positive work environment, but also to attract new talents who share the same company values.
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The Up2You method for your sustainability strategy
Now that we've seen What is a sustainability plan And what are his main characteristics, let's see what the solution is to be able to achieve it.
We have devised a proven method called Climate Formula, precisely to help companies to create a effective strategic planning and reach your environmental sustainability objectives.
We have set up Climate Formula so that it is:
- suitable for any reality, because we believe that sustainability should be clear, linear and accessible for any type of company;
- flexible and tailor-made, in order to offer you customized solutions that are perfectly adapted to your needs;
- complete and uncompromising, to allow you to select and combine the solutions that best suit your specific needs, without having to look elsewhere for other solutions.
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Climate Formula in practice
Together with the company, let's create a strategic sustainability plan analyzing your starting point And yours targets: we know that every company is Unique and has specific needs and contexts. For this reason, It can't make sense a single product or a single service that is the same for everyone.
Some examples:
- many companies need quantify your carbon footprint and know what to do to reduce it;
- others are already carbon neutral, and they want to know How to obtain certifications Or do you want to quantify supply chain emissions;
- Still others need inform and involve their staff or customers on the sustainability initiatives they have undertaken.
With Climate Formula analyze, plan and improve, based on your specific need and the context in which you are.
Do you want to know more? Discover Climate Formula
Here's what the companies that have created a sustainability plan with us say
“We are proud to be part of the more than 270 companies that have decided to reduce their environmental impact with Up2You and we will continue to work to further reduce our footprint. It means taking real concrete action to combat global warming, with quantifiable results that really give us a sense of the seriousness of the situation and how everyone can do their part and not only in their small way, but also in a big way.”
Francesco Piersimoni and Barbara Canducci, Owners Adrias Online
“We decided to rely on Up2You to achieve our carbon neutrality because we found a serious, reliable and professional contact person with whom to deal. A company that fully shares our values and our daily commitment to the sustainable management of businesses and events.”
Luca Gozzabocca, CEO & Founder of Right Hub
“Confirmo wants to make its customers aware of the importance of adopting sustainable behavior, of choosing to respect the environment and doing its part to reduce the impact on the planet. This is why we have chosen to calculate, in real time, and show our users the savings in trees, energy resources, waste generated and gas emitted that result from the use of our platform.”
Marco Cappellini, CEO of Confirmo srl
Do you want to start your environmental sustainability journey?
Contact us to learn how we can help you achieve your goals!
