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When is an event sustainable? What does it mean to make an event carbon neutral
Un sustainable event It is an event that takes measures to reduce environmental impact, with actions that aim to limit CO emissions2 eq.
Make a carbon neutral event It means, therefore, compute its environmental impact and define a reduction strategy of emissions, and then offset those that are not reducible by supporting certified environmental projects.
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How do you organize a sustainable event
Whether it's concerts, trade fairs, conferences or corporate Christmas parties, it is possible to make a sustainable event taking a series of measures to reduce its environmental impact.
There are not many steps to take, but they must be taken carefully so as not to risk falling into practices of Greenwashing, do not really intend to reduce the impact of the event in terms of emissions.
The process for making a carbon neutral event develops on 4 phases:
- calculation of emissions;
- development of a strategy to reduce the impact of the event;
- offsetting non-reducible emissions by financing offsetting projects.
- involvement of participants with respect to the sustainability commitment undertaken.
Find out how to make your event carbon neutral
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How much do events impact the environment
Even the events world has begun to pay particular attention toenvironmental impact. But why is it necessary? How much impact does an event have on the environment? To understand it, let's look at some practical example.
I gigs, for example, are responsible for direct and indirect CO2 emissions, due to the transportation of musicians and staff, the mass movement of fans, and the electronic equipment used to allow acoustics and lighting of the location.
Many artists, including recently Coldplay, Pearl Jam, Harry Styles, have begun to become aware ofimpact generated by their concerts and they decided to take countermeasures to reduce it.
Another type of events with a high environmental impact It's the Soccer games: just think of the amount of energy used in stadiums for lighting, the waste produced by fans and fans, the emissions deriving from the movements of the players, the staff and all those who want to watch the game.
Up2You He calculated that, on average, a Serie A soccer match, in a medium-sized stadium, emits about 1,400 tons of CO₂ eq, corresponding to about 54 trips on the Rome-Milan route for an entire airliner.
But it's not only events that are so big that have an impact on the environment: even a simple corporate party, such as the Christmas one, or a team building event, involve the release of greenhouse gases into the atmosphere.
Make these moments Carbon-neutral it will make them truly special, making participants aware of the issue of sustainability and doing something concrete to combat climate change in the company.
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The advantages of organizing a sustainable event with Up2You
Making your event sustainable will bring you several benefits in terms of your corporate image, but not only. Let's see them together.
- Concrete commitment: you will have a real positive impact against climate change, tangible and measurable thanks to our calculation of emissions;
- Uniqueness: you can sensitize the people present at the event by involving them in the initiative, showing the values of your company and making the event unique;
- Visibility: organizing a sustainable event and communicating it correctly consolidates the reputation of your brand and enhances it in the eyes of customers and stakeholders.
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An example of a sustainable event created by Up2You
Among our successful case studies there is certainly TEDx Curtain, a non-profit organization that organizes events with international speakers.
He was the first Italian TEDx to have a team dedicated to sustainability, leading the example to many other TEDx events, which subsequently chose to reduce their emissions with Up2You.
Its proximity to the territory and environment of the Dolomites immediately made it the choice of reduce the environmental impact of the event very consistent with its values. Values that they wanted to transmit to the people present, actively involving them in the choice of environmental projects to support.
This example helps us understand how important it is to follow your ideals with concrete actions, going to create value not only in the territory where the event takes place, but all over the planet.
